Council of Tourism Associations of British Columbia

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March 29, 2004

SPIRIT OF 2010 BUSINESS SUMMIT TO UNVEIL OLYMPIC SIZED STRATEGY FOR TOURISM

Businesses and organizations looking to mop up on opportunities coming out of Canada’s successful bid for the 2010 Games are gathering in the host city of Vancouver May 3rd. What’s got most communities buzzing are the official plans to maximize the opportunities in trade, procurement, investment, human resources and tourism. The tourism industry is expected to be the largest beneficiary of the 2010 Games, as media coverage draws in new visitors and increased marketing revenues from the hotel tax amplify BC’s wave of international exposure. Businesses looking to surf this wave will be registering online for the event at www.spiritof2010-business-summit.com.

March 29, 2004

NEW COTA PRESIDENT HIGHLIGHT OF RECORD BC TOURISM CONFERENCE

Okanagan tourism operator Michael Campbell, managing partner of the Best Western Inn at Penticton, has been elected President of the Council of Tourism Associations of BC (COTA). The former COTA Vice-President was elected by the association’s board February 25^thjust in time for the start of what was to be a record breaking BC Tourism Industry Conference hosted this year in Victoria. The conference attracted 525 delegates. “Improving B.C.’s transportation network, developing insurance and financing solutions, supporting plans to strengthen human resources and guaranteeing land certainty are going to be major areas of focus for COTA in 2004,” said Campbell. Flipping through the pages of COTA’s annual report released last month, the new President singled out efforts that have made the provincial tourism association a veteran voice on air service issues and a major player in the creation of go2, the new tourism association rolling out the B.C. industry’s human resource strategy.

March 29, 2004

NUMBER OF OVERNIGHT VISITORS TO BC DROPS 3.2 PER CENT

Latest estimates peg the drop in overnight tourists to B.C. last year at 3.2 per cent compared to 2002. The preliminary numbers for tourism’s performance in 2003 were released earlier this month by Tourism BC and show significant drops in traffic from most of the more than 20 countries tracked. Some markets like Italy, South East Asia, Hong Kong, Taiwan and Japan suffered over 20 per cent declines. Australia, Germany, UK, Netherlands, and Mexico were the only strongholds left to BC tourism operators last year.

March 29, 2004

COTA COVERS NEWLY RELEASED INSURANCE REPORT

COTA provides a unique look at the insurance and financing issues affecting tourism operators in British Columbia. Your printed copy of the BC Tourism Industry Insurance and Financing Report offers the inside-track on the key recommendations shaping the future of insurance and financing in the tourism industry. Download the executive summary and purchase your copy for in-depth access to the latest research, key findings and recommendations found only in this detailed 58 page report. Buy the report here.