The report, entitled Foresight: Shaping a Sustainable Vision for Tourism in British Columbia, is the product of more than a year and half of intensive consultation, research and analysis.  The report describes the industry’s most desired scenario for the year 2020, and outlines the many trends and issues that will influence its trajectory toward that scenario.  The Foresight Action Plan articulates the industry’s high level goals and key actions for realizing its future vision in ten different areas.

An important aspect of the plan is the industry’s Sustainability Policy and Code of Conduct.  Created by the industry, itself, the policy has a high degree of industry ownership and commitment to action. 

COTA would like to thank the BC Ministry of Tourism, Sport and the Arts and Western Economic Diversification Canada for their support and participation in the project.  COTA would also like to extend a special thank you to the 30-member Foresight Task Force and its two Chairpersons, Petrus Rykes and Dave Butler for their leadership and commitment to the sustainable future of the BC tourism industry. 

To view the Foresight Summary Report, click here.  (900Kb PDF)

To view the full Foresight Report, click here.  (12.2 MB PDF)