COTA is committed to developing mutually beneficial partnerships with key corporations operating in the province of BC who wish to visibly support our strategic priorities. These include a commitment to tourism sustainability, a stable business operating environment and a high quality visitor experience.

Our Sustaining Sponsor program is designed to offer one-year sponsorships that bring sponsors together with our member organizations and businesses. Our Sustaining Sponsors share COTA's firm belief that sponsorship is much more than placing logos on event brochures - it is about becoming involved in the positive development of BC's 18,000-strong tourism industry.